Target Baseline Value
KPI tree preview. Document date 9/21/19
Name Description Performance Value
6 Essential KPIs If you have just a few minutes a day to track business performance, focus on these must-have performance indicators. Learn more: https://bscdesigner.com/6-essential-kpis.htm 72.4%
Finance If we satisfy the needs of our customers, what outcomes will our stakeholders see? 88.7% 88.7
Financial Goal 83.33% 83.33
Metric 1. Leads generated What are the acquisition numbers? For example, website visitors, newsletter subscriptions, case study downloads, daily visitors to the shop, etc. 83.33% 45
Financial health 94.07% 12,320
Cash flow 73.85% 48,000
LTV/CAC ratio 114.29% 20
Customer acquisition cost (CAC) 60
Customer lifetime value (LTV) 1,200
Customer To achieve our vision, how must we look to our customers? 73.21% 73.21
Customer Goal 71.43% 71.43
Metric 2. Conversion rates What are the conversion rates between different levels of your marketing funnel? For example, from the prospective customers who attended a live demo to the paying customers. 71.43% 5
Customer Service Goal 75% 75
Metric 3: Impressed customers, % Track the percent of customers who were impressed by the high quality of the service provided. Was a client impressed by a super-fast and detailed response? Was the fix to the problem delivered unexpectedly fast? 75% 45
Internal Business Processes How are we going to satisfy customer needs and meet financial goals? 73.68% 73.68
Internal Goal 1 73.68% 73.68
Metric 4: Product/service quality Product quality as perceived by your potential clients and paying customers 73.68% 70
Internal Goal 2
Learning and Growth How must the company learn and improve in order to achieve its vision? 54% 54
Learning Goal 1 54% 54
Metric 5. Team success index Put inside metrics for the most emerging topics that you have discovered. 54% 54
Employee performance Track the way people communicate to the clients, quantify how one member of your team influences his or her colleagues. 70% 70
Quality of management Give your people the necessary tools to do their job; think about your management style. 65% 65
Strategy awareness, % Make sure that your employees understand how they can contribute. Make sure they have clear goals and tangible steps towards them. 45% 45
Quality assurance coverage, % How does your team treat problems found in the product? Do they simply fix them, or are they doing a root-cause analysis and trying to come up with a prevention plan? 36% 36
Learning Goal 2