Target Baseline Value
Name Description Performance Value
6 Essential KPIs If you have just a few minutes a day to track business performance, focus on these must-have performance indicators. Learn more: 200.36% 200.36
Finance If we satisfy the needs of our customers, what outcomes will our stakeholders see? 555.19% 555.19
Financial Goal 70.37% 70.37
Metric 1. Leads generated What are the acquisition numbers? For example, website visitors, newsletter subscriptions, case study downloads, daily visitors to the shop, etc. 70.37% 38
Customer Goal 88.57% 88.57
Customer Service Goal 86.67% 86.67
Financial health 1,040% 13,320
Cash flow 80% 52,000
LTV/CAC ratio 2,000% 20
Customer acquisition cost (CAC) 60
Customer lifetime value (LTV) 1,200
Customer To achieve our vision, how must we look to our customers? 87.62% 87.62
Customer Goal 88.57% 88.57
Metric 2. Conversion rates What are the conversion rates between different levels of your marketing funnel? For example, from the prospective customers who attended a live demo to the paying customers. 88.57% 6.2
Internal Goal 1 92.63% 92.63
Customer Service Goal 86.67% 86.67
Metric 3: Impressed customers, % Track the percent of customers who were impressed by the high quality of the service provided. Was a client impressed by a super-fast and detailed response? Was the fix to the problem delivered unexpectedly fast? 86.67% 52
Internal Goal 2 0%
Internal Business Processes How are we going to satisfy customer needs and meet financial goals? 92.63% 92.63
Internal Goal 1 92.63% 92.63
Metric 4: Product/service quality Product quality as perceived by your potential clients and paying customers 92.63% 88
Internal Goal 2
Learning and Growth How must the company learn and improve in order to achieve its vision? 66% 66
Learning Goal 1 66% 66
Metric 5. Team success index Put inside metrics for the most emerging topics that you have discovered. 66% 66
Employee performance Track the way people communicate to the clients, quantify how one member of your team influences his or her colleagues. 82% 82
Quality of management Give your people the necessary tools to do their job; think about your management style. 87% 87
Strategy awareness, % Make sure that your employees understand how they can contribute. Make sure they have clear goals and tangible steps towards them. 52% 52
Quality assurance coverage, % How does your team treat problems found in the product? Do they simply fix them, or are they doing a root-cause analysis and trying to come up with a prevention plan? 43% 43
Learning Goal 2