Target Baseline Value
KPI tree preview. Document date 11/1/16
Name Description Performance Value
Startup Balanced Scorecard Template A Balanced Scorecard template for a startup company. Based on the article: https://bscdesigner.com/bsc-for-a-startup.htm 0%
Financial Perspective How do we monetize the value created for customers? 0% 0
Achieve economic sustainability 0% 0
Burn rate
CAC / LTV Customer Acquisition Cost / Lifetime Value
Running costs
Revenue
How do customers perceive the value that we create? 0%
Customer Perspective What value do we create for the customers? 0% 0
What do our customers need? How do customers perceive the value that we create? 0% 0
% of clients who unlocked key functions of the product
The time users spend daily interacting with your product
Paid subscriptions
Newsletter subscriptions
Referrals
What business processes do we need to create value? 0%
How do we retain customers? 0%
How do we attract, engage, and get feedback from customers? 0%
Internal Process Perspective How do we create value for customers? 0% 0
How do we attract, engage, and get feedback from customers? 0% 0
Traffic metrics (organic, direct, paid, social traffic)
Conversion rate into free trial accounts or their proxy
Feedback obtained, meaningful conversations
Where does customer development need to be focused?
What business processes do we need to create value? 0% 0
Team-index metrics
What skills does our team need?
What IT do we need?
How do we retain customers? 0% 0
Churn rate The percentage of customers who cancel their subscription in a period.
What IT do we need?
What skills does our team need?
Learning & Growth Perspective What knowledge/skill gaps do we need to fill in? 0% 0
Where does customer development need to be focused?
What skills does our team need?
What IT do we need?