Target Baseline Value
Name Description Performance Value
Startup Balanced Scorecard Template A Balanced Scorecard template for a startup company. Based on the article: https://bscdesigner.com/bsc-for-a-startup.htm 64.72%
Financial Perspective How do we monetize the value created for customers? 80% 80
Achieve economic sustainability 80% 80
Burn rate 80% 47,000
CAC / LTV Customer Acquisition Cost / Lifetime Value
Running costs
Revenue
What do our customers need? How do customers perceive the value that we create? 62.5% 62.5
Customer Perspective What value do we create for the customers? 62.5% 62.5
What do our customers need? How do customers perceive the value that we create? 62.5% 62.5
% of clients who unlocked key functions of the product 45% 45
The time users spend daily interacting with your product 80% 32
Paid subscriptions
Newsletter subscriptions
Referrals
What business processes do we need to create value? 0% 0
How do we retain customers? 73.33% 73.33
How do we attract, engage, and get feedback from customers? 30% 30
Internal Process Perspective How do we create value for customers? 51.67% 51.67
How do we attract, engage, and get feedback from customers? 30% 30
Traffic metrics (organic, direct, paid, social traffic)
Conversion rate into free trial accounts or their proxy 30% 30
Feedback obtained, meaningful conversations
Where does customer development need to be focused? 0%
What business processes do we need to create value? 0% 0
Team-index metrics
What skills does our team need? 0%
What IT do we need? 0%
How do we retain customers? 73.33% 73.33
Churn rate The percentage of customers who cancel their subscription in a period. 73.33% 4
What IT do we need? 0%
What skills does our team need? 0%
Learning & Growth Perspective What knowledge/skill gaps do we need to fill in? 0
Where does customer development need to be focused?
What skills does our team need?
What IT do we need?