This is document preview image
KPI tree preview. Document date 4/24/17
Name Description Performance Value
Content Marketing Strategy An example that illustrates how to build a content marketing scorecard, solve performance measurement challenge with meaningful KPIs, and build a strategy map. Read more: http://www.bscdesigner.com/put-it-all-together.htm 14.7%
Financial Perspective 29.4% 29.4
Sales referred by the article; 0% 29.4
Customer Perspective 0% 0
# of support tickets of specific type 0% 0
Internal Process Perspective 0
Learning & Growth Perspective 0