Target Baseline Value
KPI tree preview. Document date 5/1/17
Name Description Performance Value
Content Marketing Strategy An example that illustrates how to build a content marketing scorecard, solve performance measurement challenge with meaningful KPIs, and build a strategy map. Read more: http://www.bscdesigner.com/put-it-all-together.htm 14.7%
Financial Perspective 14.7% 14.7
Improve profits 14.7% 14.7
Improve Revenue 29.4% 29.4
Sales referred by the article; 29.4% 29.4
Attract more prospects interested in the topic
Create engaging content
Control Costs 0% 0
# of support tickets of specific type 0% 0
Educating existent customers via articles
Customer Perspective 0
Create engaging content 0
Experience & Writing Skills
Attract more prospects interested in the topic 0
Promote a new article to the prospects
Prepare sales tracking to find the original referrer of the order
Educating existent customers via articles 0
Prepare support system to categorize questions
Internal Process Perspective 0
Experience & Writing Skills 0
Finding out the challenges of customers.
Promote a new article to the prospects 0
Learn and a/b test content marketing methods
Prepare sales tracking to find the original referrer of the order
Prepare support system to categorize questions
Learning & Growth Perspective 0
Finding out the challenges of customers.
Learn and a/b test content marketing methods