Target Baseline Value
Name Description Performance Value
Customer Loyalty and Retention KPIs An example of a scorecard with some key performance indicators to measure customer loyalty and retention. For more details check out this article here: http://www.bscdesigner.com/measuring-customer-loyalty.htm 75.94%
Fundamental KPIs 71.67% 46.25
Acquisition Rate Total number of customers acquired/Total customer base x 100 66.67% 15
Attrition Rate Total number of customers attrited / Total number of customers x 100 65% 5.4
Retention Rate Total number of retained customers / Total number of customers x 100 65% 94.6
Wallet Share Budget spent on your company product/ Total budget for the product x 100 90% 70
In Depth KPI Analysis 80.22% 54.5
Customer Participation Total number of customers participating in loyalty programs / Total number of customers x 100 92.86% 65
Customer Price Elasticity Total number of loyal customers that purchased products with increases price/ Total number of loyal customers x 100 93.75% 75
Sales Increase due to Loyal Customers Total sales increase due to loyal customers/ total sales increase x100 71.43% 10
Funnel Drop-Off Total number of funnel drop-offs / Total number of customers engaged in the funnel x 100 62.86% 68