Target Baseline Value
KPI tree preview. Document date 3/1/17
Name Description Performance Value
Hotel Generic Balanced Scorecard An example of a strategy scorecard that can be used by top managers of a hotel. This scorecard helps to explain to all stakeholders what is your strategy, how this strategy can be executed, and how the performance results can be measured. Use this project as a template and customize it according to the needs of your hospitality business. Read more: https://bscdesigner.com/bsc-for-hotel-top-management.htm 55%
Financial Perspective 0% 0
Shareholders Proft Growth 0% 0
Productivity Growth Decreasing costs & Resource Optimization 70% 70
Service Cost per Room 70% 23
Products and services guest might need during the stay Cross sell products and services
Revenue Growth Improving current profitability 46.67% 46.67
Average room rate 46.67% 70
Improve booking websites brand Achieve and retain win-win partner relations 70%
Room excellence Add and retain high-value customers 70%
Customer Perspective 70% 70
Products and services guest might need during the stay Cross sell products and services 0
Relationship management
Room excellence Add and retain high-value customers 70% 70
Expert survey, % 70% 70
Modify existent rooms 90%
Improve booking websites brand Achieve and retain win-win partner relations 70% 70
Booking website scorecard 70% 8.5
Brand campaign Improve positive image and client feedback 0%
Internal Process Perspective 45% 45
Relationship management 0
What additional services guests might need?
Modify existent rooms 90% 90
Rooms according standards 90% 90
Room Quality 80%
Brand campaign Improve positive image and client feedback 0% 0
Learn high and low scoring factors 87.5%
Learning & Growth Perspective 83.75% 83.75
What additional services guests might need?
Room Quality 80% 80
What quality standards are expected by guests? 80% 8
How to ensure high standards of quality?
Learn high and low scoring factors 87.5% 87.5
Reviews analyzed 95% 95
Factors listed 80% 20