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| Name | Description | Performance | Value |
| Marketing Scorecard | This is a template for marketing scorecard. Customize it according to your needs, answer the questions about profitability, and align marketing initiatives with overall organization's strategy. Learn more: http://www.bscdesigner.com/marketing-kpis.htm | 85.46% | |
| Brand | 71.51% | 20,812.67 | |
| Media mentions | 76.67% | 23 | |
| Owned reach | 75.36% | 62,400 | |
| Subscribers | 75% | 60,000 | |
| Social followers | 85.71% | 1,200 | |
| Customer database | 85.71% | 1,200 | |
| Brand awareness | 62.5% | 15 | |
| Leads | 92.68% | 569.27 | |
| Total Leads | 0% | 2,300 | |
| Cost per lead (CPL) | 0% | 3 | |
| Marketing qualified lead (MQL) | 90% | 54 | |
| Sales qualified lead (SQL) | 75% | 15 | |
| Revenue per Marketing Qualified Lead (MQL) | 100% | 410 | |
| Sales & finance | 96.6% | 313.35 | |
| Deals closed | 80% | 12 | |
| Marketing Expense per Employee | 0% | 575 | |
| Marketing Expense as a Percentage of Revenue | 86.67% | 27 | |
| ROI by Marketing Channel | 193.09% | 212.96 | |
| Investments in Channel | 0% | 6,900 | |
| Revenue Generated by Channel | 65.88% | 16,800 | |
| Cost of Customer Acquisition (COCA) | 0% | 575 | |
| Loyalty | 80.87% | 319.2 | |
| Customer lifetime value (CLV) | 82.35% | 1,400 | |
| Net promoter score (NPS) | 0% | 81 | |
| Referrals and reviews | 50 | ||
| Returning visitors | 75% | 15 | |
| Customer Retention | 50 | ||
| Funnel conversion metrics | 99.69% | 36.69 | |
| Lead to Marketing Qualified Lead (MQL) Ratio | 0% | 2.35 | |
| MQL to SQL Ratio | 83.33% | 27.78 | |
| SQL to Sale | 106.67% | 80 | |
| Marketing tools | 71.4% | 8,035.24 | |
| Website | 93% | 16,049.18 | |
| SEO | 96.16% | 18,752.73 | |
| Inbound links | 85.71% | 1,200 | |
| Sessions | 88.89% | 40,000 | |
| Referral visits | 100% | 15,000 | |
| Page views | 100% | 75,000 | |
| Page per Session | 112.5% | 1.88 | |
| Average Session Duration | 88% | 2.2 | |
| Bounce Rate | 77.78% | 65 | |
| Website Key Metrics | 88.89% | 13,345.64 | |
| Adjusted Bounce Rate | 83.33% | 20 | |
| Visitors | 88.89% | 40,000 | |
| Visitor-to-Lead Rate | 0% | 17.39 | |
| Email Marketing | 49.8% | 21.31 | |
| Delivery Rate | 97.7% | 85 | |
| Open Rate | 82.35% | 14 | |
| Click Through Rate | 0% | 4 | |
| Conversion Rate | 80% | 2 | |
| Unsubscribe Rate | 99.9% | 1.2 |
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Featured articles
- 5 Must-Follow Steps to Prepare Business Strategy for an Execution Learn how to define, describe, and cascade strategy; how to track execution.
- A Journey From a Bad KPI to an Excellent Strategy How to find the best leading and lagging indicators to track strategy execution.
Examples & Training
- Balanced Scorecard: Examples and Templates Examples of Balanced Scorecard projects created in BSC Designer.
- Online Training: Building Balanced Scorecard Step by Step Online training where you learn about Balanced Scorecard and build it for your own project.
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