PESTEL Analysis Template |
The PESTEL analysis template is presented by six perspectives. Inside each of the perspectives, you’ll find some examples that could direct your analysis of external factors. Read more: https://bscdesigner.com/pestel-analysis.htm |
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Political |
How may government and other political factors impact our organization? |
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Government policies (competition, foreign trade, taxes, etc.) |
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Political stability |
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Bureaucracy and corruption |
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Country’s political climate, pending legislation |
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Economic |
What economic trends could have an impact on our organization? |
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Economic growth, inflation rates, exchange rates |
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Availability of credit, interest rates |
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Unemployment rates |
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Purchasing power of consumers |
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Social |
What are emerging social and demographic trends? |
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Changes in demographics (age, growth rate, education level, etc.) |
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Workspace and lifestyle changes |
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Diversity and inclusion (gender-pay gap) |
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Immigration/emigration |
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Technological |
What technological innovations could affect our market? |
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Emerging technologies (AI, Big Data) |
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Automation |
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Mobile technologies and infrastructure |
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R&D incentives |
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Environmental |
What ecological aspects influence our business environment? |
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Climate changes, natural disasters |
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Recycling, CO2 footprint, trends in materials (plastic) |
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Environmental policies, pollution laws |
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Corporate environmental responsibility |
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Legal |
What changes in legislation could impact our organization? |
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Protection Laws (data, labor, environmental, intellectual property, consumer) |
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Tax laws |
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Employment laws |
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International and trade regulations |
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