| PESTEL Analysis Template |
The PESTEL analysis template is presented by six perspectives. Inside each of the perspectives, you’ll find some examples that could direct your analysis of external factors. Read more: https://bscdesigner.com/pestel-analysis.htm |
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| Political |
How may government and other political factors impact our organization? |
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| Government policies (competition, foreign trade, taxes, etc.) |
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| Political stability |
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| Bureaucracy and corruption |
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| Country’s political climate, pending legislation |
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| Economic |
What economic trends could have an impact on our organization? |
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| Economic growth, inflation rates, exchange rates |
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| Availability of credit, interest rates |
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| Unemployment rates |
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| Purchasing power of consumers |
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| Social |
What are emerging social and demographic trends? |
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| Changes in demographics (age, growth rate, education level, etc.) |
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| Workspace and lifestyle changes |
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| Diversity and inclusion (gender-pay gap) |
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| Immigration/emigration |
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| Technological |
What technological innovations could affect our market? |
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| Emerging technologies (AI, Big Data) |
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| Automation |
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| Mobile technologies and infrastructure |
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| R&D incentives |
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| Environmental |
What ecological aspects influence our business environment? |
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| Climate changes, natural disasters |
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| Recycling, CO2 footprint, trends in materials (plastic) |
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| Environmental policies, pollution laws |
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| Corporate environmental responsibility |
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| Legal |
What changes in legislation could impact our organization? |
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| Protection Laws (data, labor, environmental, intellectual property, consumer) |
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| Tax laws |
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| Employment laws |
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| International and trade regulations |
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