Target Baseline Value
Name Description Performance Value
SEO (Search Engines Optimization) Scorecard With all the buzz around SEO, it’s hard to keep a direction to the north. A simple strategy map will help to focus on what matters and track execution in the context of current challenges. Learn more:https://bscdesigner.com/seo-kpis-and-scorecard.htm 68.39% 68.39
Finance What financial results do we expect from successful execution of SEO strategy? 48.33% 48.33
Qualified Leads at Reasonable Price Generate leads interested in our product at a reasonable price. 48.33% 48.33
# of qualified leads 76.67% 230
Associated costs, $ 20% 2,400
Engaging Informative Content This type of content will address the challenges of potential customers who are getting started with their research and are looking for authoritative sources of information. 59.05% 59.05
Content that Solves Challenges In this case, the need for the content is more specific ones. For example, users might be looking for product tutorials that explain how exactly their challenges can be solved. 78.75% 78.75
Customer What do our customers (both internal and external) need? 68.9% 68.9
Engaging Informative Content This type of content will address the challenges of potential customers who are getting started with their research and are looking for authoritative sources of information. 59.05% 59.05
Organic visitors 70.08% 84,100
Time on site 78.95% 2.7
Bounce rate 44% 56
Conversion rate 43.18% 5
Rank High for Top Converting Content The leading factors for high ranking are the SEO research that spots interesting opportunities, and the content creation/maintenance goal that helps in creating content according to the standards. 90.17% 90.17
Content that Solves Challenges In this case, the need for the content is more specific ones. For example, users might be looking for product tutorials that explain how exactly their challenges can be solved. 78.75% 78.75
% of support questions answered by linking to relevant content 93.75% 75
% of returning questions rate Where the linked content was not the best answer) 62.5% 15
YouTube video engagement index Watch time, likes 80% 80
Rank High for Top Converting Content The leading factors for high ranking are the SEO research that spots interesting opportunities, and the content creation/maintenance goal that helps in creating content according to the standards. 90.17% 90.17
Internal Perspective How can we satisfy the needs of the clients? 90.17% 90.17
Rank High for Top Converting Content The leading factors for high ranking are the SEO research that spots interesting opportunities, and the content creation/maintenance goal that helps in creating content according to the standards. 90.17% 90.17
Top converting content ranking 90.34% 3.8
Analyze growth opportunities Keywords analysis 70.5% 70.5
SEO Opportunity Index High SEO potential, overlap with what our audience needs and what our product does. 91% 91
Monthly Search Volume Shows the potential of the topic. 100% 720
Overlap with Target Users Will show if potential leads are using these keywords. 70% 70
Expertise Match The quantification of our ability to create good content for the topic. 90% 90
Content backlog 50% 6
Track the pulse of industry Every quarter, there is something new in the SEO domain. The fundamental “content is king” will go unchanged, but the formats and techniques will emerge. The goal is to keep track of the latest updates. 48.16% 48.16
Create New Content and Maintain existing content The goal is to create evergreen content and make sure that existing content is up to date. 90% 90
Content according to the standards, % 95% 95
Content with low engagement index, % This indicator will show the content that needs to be updated or removed. 85% 15
Analyze growth opportunities Keywords analysis 70.5% 70.5
Innovation Perspective What should we learn, and how should we innovate to improve our SEO strategy in the future? 66.16% 66.16
Track the pulse of industry Every quarter, there is something new in the SEO domain. The fundamental “content is king” will go unchanged, but the formats and techniques will emerge. The goal is to keep track of the latest updates. 48.16% 48.16
# of SEO blog posts read this quarter 46.33% 3
# of findings to be tested / implemented This metric will estimate an input of innovation pipeline. Align it with your innovation scorecard to make sure that new ideas go through the proper discussion, test, prototyping, and implementation stages. 50% 1
Teach best practices SEO is not a separate business role. Any person involved in content creation should understand the key principles of SEO. We need to make sure that our team is regularly trained on the latest methods. 84.15% 84.15
% of findings covered by algorithms/checklists The “finding” is something that passed our innovation pipeline. The target for this indicator is 100% as all findings that proved to work need to be presented in a shareable format, for example, a checklist. 98% 98
SEO training penetration, % The percentage of the content team trained on SEO. This indicator has its “best before” date linked to the SEO checklist updates. 80% 80
SEO audit score, % This indicator will ensure that learned skills are actually implemented. Learn more about the topic in the training scorecard. 74.44% 67
Analyze top converting content The challenges of the clients change, as well as the variety of solutions that can be applied. Analyze the top converting content to understand the best approach to satisfy customers’ needs.