Target Baseline Value
KPI tree preview. Document date 9/21/19
Name Description Performance Value
Social Media Scorecard Any business wants to stand out in social media. Learn how to track the pulse of your social media marketing with KPIs and align performance indicators with your business strategy. https://bscdesigner.com/social-media-metrics.htm 79.64%
Stakeholders' Interest 74.9% 74.9
Achieve valuable business results 74.9% 74.9
Engaging content 83.38%
Personal brand interaction 61.94%
# of qualified interactions 89.38% 143
% of social leads converted to sales 60.43% 4.23
Revenue generated by social leads
Customer 72.66% 72.66
Personal brand interaction 61.94% 61.94
Communicate with social media users
Public comments 35.83% 43
Private questions 80% 320
Average comments per post 70% 14
Brand mentions
People tagged
Engaging content 83.38% 83.38
Post engaging content 100%
Access wider auditory via paid ads 82%
Average shares per article
Impressions, Profile visits 90% 18,000
Likes, Followers, Subscribers 90% 4,500
Direct traffic 70.83% 850
Indirect traffic 82.69% 430
Internal 91% 91
Communicate with social media users 0
Response time 95.74% 3
Complain resolve rate 94.12% 80
Train Team to Interact on Social Media 80%
Post engaging content 100% 100
Formal readability index 95% 95
Content quality index 77.78% 70
Learn social media tactics that work for us
Understand customer profile
Posts per time period 100% 4
Time on site 100% 4.2
Adjusted bounce rate
Access wider auditory via paid ads 82% 82
Cost per lead 80% 3.2
LTV (customer lifetime value) 84% 420
Social media budget 80% 8,000
Learning & Growth 80% 80
Train Team to Interact on Social Media 80% 80
Training coverage 80% 80
Learn social media tactics that work for us
Understand customer profile