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| Name | Description | Performance | Value |
| Tier 2 - Marketing Scorecard | An example of Balanced Scorecard cascading. This is Tier 2 Marketing scorecard. Learn more in: https://bscdesigner.com/cascading.htm | 76.93% | |
| Finance | 108.19% | 491.35 | |
| Increase revenue | 108.19% | 491.35 | |
| Generate sales qualified lead (SQL) | 92.87% | 490.27 | |
| Sales qualified lead (SQL) | 75% | 15 | |
| Total Leads | 79.58% | 2,300 | |
| Marketing qualified lead (MQL) | 90% | 54 | |
| Lead to Marketing Qualified Lead (MQL) Ratio | 113.09% | 2.35 | |
| SQL to Sale | 106.67% | 80 | |
| Build and present brand | 76.7% | ||
| Control marketing costs | 73.17% | 392.33 | |
| Cost of Customer Acquisition (COCA) | 62.69% | 575 | |
| Marketing Expense per Employee | 70.16% | 575 | |
| Marketing Expense as a Percentage of Revenue | 86.67% | 27 | |
| Build and present brand | 76.7% | ||
| ROI by Marketing Channel | 112.83% | 124.44 | |
| Investments in Channel | 29.84% | 6,900 | |
| Revenue Generated by Channel | 65.88% | 16,800 | |
| Customer lifetime value (CLV) | 82.35% | 1,400 | |
| Revenue per Marketing Qualified Lead (MQL) | 100% | 410 | |
| Deals closed | 80% | 12 | |
| Generate sales qualified lead (SQL) | 92.29% | ||
| Control marketing costs | 51.76% | ||
| ROI by Marketing Channel | 220.75% | ||
| Customer | 76.7% | 76.7 | |
| Build and present brand | 76.7% | 76.7 | |
| Media mentions | 76.67% | 23 | |
| Owned reach | 75.36% | 62,400 | |
| Subscribers | 75% | 60,000 | |
| Social followers | 85.71% | 1,200 | |
| Customer database | 85.71% | 1,200 | |
| Brand awareness | 62.5% | 15 | |
| Website | 92.27% | 19,380.71 | |
| SEO | 96.16% | 18,752.73 | |
| Inbound links | 85.71% | 1,200 | |
| Sessions | 88.89% | 40,000 | |
| Referral visits | 100% | 15,000 | |
| Page views | 100% | 75,000 | |
| Page per Session | 112.5% | 1.88 | |
| Average Session Duration | 88% | 2.2 | |
| Bounce Rate | 77.78% | 65 | |
| Website Key Metrics | 88.9% | 20,008.7 | |
| Visitors | 88.89% | 40,000 | |
| Visitor-to-Lead Rate | 111.69% | 17.39 | |
| Implement marketing tools | Build website, maillist. | 66.48% | |
| Optimize lead generation | 79.17% | ||
| Provide engaging content | 87.5% | 87.5 | |
| Internal business processes | 85.35% | 18 | |
| Implement marketing tools | Build website, maillist. | 66.52% | 20.62 |
| Adjusted Bounce Rate | 83.33% | 20 | |
| Email Marketing | 49.72% | 21.24 | |
| Delivery Rate | 97.7% | 85 | |
| Open Rate | 82.35% | 14 | |
| Click Through Rate | 66.67% | 4 | |
| Conversion Rate | 80% | 2 | |
| Unsubscribe Rate | 99.9% | 1.2 | |
| Increase customer loyalty | 75% | ||
| Optimize lead generation | 104.17% | 15.39 | |
| Cost per lead (CPL) | 125% | 3 | |
| MQL to SQL Ratio | 83.33% | 27.78 | |
| Research & test new marketing methods | 0% | ||
| Education & growth | 37.5% | 7.5 | |
| Increase customer loyalty | 75% | 15 | |
| Net promoter score (NPS) | 85.26% | 81 | |
| Returning visitors | 75% | 15 | |
| Referrals and reviews | |||
| Customer Retention | |||
| Research & test new marketing methods | 0% | 0 | |
| Copy writing training | 75% | 75 |
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Featured articles
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Examples & Training
- Balanced Scorecard: Examples and Templates Examples of Balanced Scorecards created in BSC Designer.
- Online Training: Building Balanced Scorecard Step by Step Online training where you learn about Balanced Scorecard and build it for your own scorecard.
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