Target Baseline Value
KPI tree preview. Document date 3/1/17
Name Description Performance Value
Tier 3 - Line level employee scorecard An example of Balanced Scorecard cascading. This is Tier 3 Website Team scorecard. Learn more in: https://bscdesigner.com/cascading.htm 77.56%
Finance 62.69% 575
Decrease cost of 1 lead 62.69% 575
Provide engaging content 87.5%
Cost of Customer Acquisition (COCA) 62.69% 575
Customer 87.5% 87.5
Provide engaging content 87.5% 87.5
% of returning visitors 93.75% 30
Time on site 62.5% 2.5
Adjusted bounce rate 87.5% 65
Write about interesting topics 80%
Research topics of interest 75%
Internal Business Processes 77.5% 77.5
Research topics of interest 75% 75
Interviews with customers 90%
User cases converted into topics 75% 75
Write about interesting topics 80% 80
Copy writing training 75%
Topics covered 80% 80
Learning and Growth 82.5% 82.5
Interviews with customers 90% 90
# of interviews 90% 18
Copy writing training 75% 75
Training hours 75% 30