KPI tree preview. Document date 2/19/17
Name Description Performance Value
Our Plan to Win This is an example of how one can use scorecard approach to present a strategy for a training and measure its efficiency and effectiveness. Read more: https://bscdesigner.com/bsc-for-training-project.htm 29.25%
Financial Perspective 38.46% 1,300
Increase Profit 38.46% 1,300
Average monthly profit 38.46% 1,300
Revenue Growth 43.98% 808.67
Average monthly closed deals 46.15% 14
Repeat purchase rate, % 46.67% 12
Average monthly revenue 39.13% 2,400
Maintain high-quality training product 40% 2.6
Cut costs 60% 1,100
Average operational costs 60% 1,100
Improve online presence 30.39% 5,024
Customer Perspective 35.2% 2,513.3
Maintain high-quality training product 40% 2.6
Visitor/lead conversion rate 35% 1.4
Time on site 25% 2
Comments rate 60% 5
Interesting topics covered in training, % 40% 2
More examples 20% 1
Improve online presence 30.39% 5,024
Monthly website visitors 41.18% 15,000
Returning visitors, % 20% 2
Bounce rate, % 30% 70
Free YouTube Videos 30% 1.5
Email Autoresponder 40% 6
Internal Process Perspective 30% 2.83
More examples 20% 1
% of example page visits 0% 0
The number of examples 40% 2
Research Customer Profile 40% 4
Free YouTube Videos 30% 1.5
# of videos 60% 3
Traffic from YouTube 0% 0
Explore YouTube Marketing. 0% 0
Email Autoresponder 40% 6
Change in returning visitors, % Track the change in returning visitors after email autoresponder was implemented 40% 6
Learning Marketing Trends. 0% 0
Learning & Growth Perspective 13.33% 1.33
Research Customer Profile 40% 4
# of topics of interest found Find 10 potential topics of interest 40% 4
Explore YouTube Marketing. 0% 0
Skills level +1 for YouTube seminar; +2 for interview with experts. 0% 0
Learning Marketing Trends. 0% 0
Email autoresponder systems tested Test 5 different autoresponders 0% 0